BII REPORT: How To Solve Mobile Advertising's ... - Business Insider

Despite its potential, legitimate questions surround the widespread assumption that mobile ad spend will skyrocket to meet engagement.

Mobile faces a big gap in advertising dollars vs. consumer "eyeball time," and?eCPMS are sometimes as low as 20% of their desktop counterparts.

In a?recent report?from?BI?Intelligence?on the mobile advertising ecosystem,?we explore the "monetization problem" in mobile,?give an overview of the mobile advertising industry's size, and examine the mobile platform wars' impact on advertising, as well as the potential industry split between smartphones and tablets. ? ? ??

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Here's a few issues contributing to the "monetization problem" that need to be addressed:

In full,?the?report:

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Tags: Mobile, BI Intelligence, Mobile Ads, Mobile Advertising, Mobile Internet Use, Ad Networks, Ad Impressions, Ad Sales, ROI, Mobile Browser, Mobile Marketing | Get Alerts for these topics ?

'; } else if (google_ads[0].type == "image") { s += ''; } else if (google_ads[0].type == "html") { s += google_ads[0].snippet; } else { if (google_ads.length == 1) { /* * Partners should adjust text sizes * so ads occupy the majority of ad space. */ s += ' ' + google_ads[0].line1 + '
' + google_ads[0].line2 + '?' + google_ads[0].line3 + '
' + google_ads[0].visible_url + '

'; } else if (google_ads.length > 1) { /* * For text ads, append each ad to the string. */ for(i = 0; i

Source: http://www.businessinsider.com/bii-report-how-to-solve-mobile-advertisings-monetization-problem-2012-11

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